Our story

Flowers for the day, and every day after

Floroom began with a simple wish: a wedding bouquet you could hold at the altar and still have on the shelf a decade later.

The bloom that stays

Fresh flowers are lovely and fleeting. They arrive two days before a wedding, bruise in the heat, drop pollen on an ivory hem, and by the time the photographer packs up they have already started to fade. Floroom set out to keep the beauty and lose the panic: real-touch faux roses, petals and greenery, shaped and shaded so carefully that guests lean in to check, then keep leaning in.

Real-touch, down to the bud

Each rose is formed from soft foam with a velvety, faintly cool finish that mimics a fresh petal, wrapped around a bendable wired stem you can curve into a bouquet or an arch. The buds are cut half-open, the way a rose looks an hour after it blooms, and every colour is mixed to match a real wedding palette rather than a plastic one. We make the whole family in the same shades, so a blush rose meets a blush petal meets a blush drape without a single clash.

Built for the whole celebration

Because nothing wilts, you can arrange weeks ahead and breathe. Build the bouquets on a quiet Sunday, scatter petals down the aisle, drape the arbour in chiffon, hang a peony wreath at the door, and reuse every piece for the shower, the photos and the mantel back home. The wedding flower guide helps you count the stems; the range does the rest.

The honest part

This site is an independent US showcase for the Floroom range. Ordering, payment and delivery happen on Amazon, where the reviews and returns already live, and we may earn a commission when you buy. Prices here sync on a schedule and can lag a little; the price at Amazon checkout is always the one that counts.

The Floroom promise

Flowers with nothing to prove and nowhere to wilt.

Kept, not composted

Faux blooms mean no wilting and no waste. Arrange them weeks early and keep them long after the last dance as a pressed-flat keepsake.

Ready in an afternoon

Bendable wired stems and pre-shaped buds let you build a bouquet, drape an arch or fill a centrepiece without a florist or a deadline.

A shade for every story

From heirloom blush to deep burgundy and sage, the same colour runs through roses, petals, greenery and drapes so nothing clashes.

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A little note when new shades bloom.

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